Stanley/Stella is the European leader in premium blank apparel. We are ‘Like no other’: excellence, innovation and sustainability set us apart and have strong growth ambitions across Europe.
We are looking for a Head of Marketing Europe to unlock our next phase of growth, which will combine global scale with local impact. This is a role for a seasoned marketing leader able to bring together strategy and entrepreneurship: an experienced, yet hands-on marketing leader, able to define and translate our Europe marketing strategy into sharp, glocal activation plans that make Stanley/Stella the most desirable brand in our industry with the accounts we sell to directly to (B2B), their customers (B2B2B) and the people who wear our garments every day (B2B2C).
Reporting to the Chief Marketing Officer, working closely with the Chief Commercial Officer and his General Managers in each market, the Brand & Communication team, while leading a team of five.
Head of Marketing Europe
Belgium (HQ)
Full-time
Permanent employee
Your purpose at Stanley/Stella
Your role and impact
Shape European marketing strategy & priorities
- Learn: get a deep understanding of the market and competitive dynamics in our industry across our different European markets and customer segments (talk and visit our accounts and their customers, dive into the data, engage with the teams, and run your own research).
- Strategize: define and drive the European marketing strategy, setting clear priorities aligned with our 5-year plan and yearly growth targets; participate in the yearly budget exercise.
- Localize: work alongside General Managers and the CCO to identify local growth levers, and translate European strategy into concrete, market- and account-specific activation plans.
- Build: build, lead and oversee the execution of glocal marketing activation plans: spanning co-branding, activations, joint events and trade shows, sponsorships and other local initiatives, that bring the European strategy to life.
- Follow-through: supervise plan execution across markets via existing local presence, adapting quickly as local results come in or priorities shift.
- Trade-off: define priorities, manage workload, and act as final decision-maker on key content and strategic direction: fostering strong collaboration across marketing, sales, product and local teams; continuously sharpen plans based on local results and emerging market signals.
- Feed: brief the Global Communication team with local intelligence, past campaign learnings and customer insight, to help shape powerful narratives and value propositions.
- Cascade: make sure those narratives, value propositions and assets are sharp, relevant and consistently cascaded through every key touchpoint.
- Amplify: find every opportunity to drive adoption and amplify the regional marketing efforts (internally, through the teams; and externally, through the accounts).
- Steer: drive your Digital Communications team on strategy and deployment across paid social and email marketing, maximizing reach, engagement and conversion within the allocated digital budget.
- Hunt: strive for innovation and look for new ways to maximizing our visibility through our existing and new channels, with influencers, high visibility collaborations, etc. that build strong emotional connection to the brand.
- Support: oversee the CRM transition from Odoo to Hubspot, envisioning a new level of potential for our communication with our accounts and their customers while maximizing lead generation, while managing the change for the teams.
- Gather: champion market and competitive intelligence as a standing input to key business decisions: pricing, positioning, product priorities and market entry.
- Connect: act as the connective tissue between global and local, feeding local insight into the collection-creation process, and grounding marketing, product and commercial decisions in market reality.
- Analyze: analyse the performance and ROI of local activations and glocal communication plans, and feed conclusions into the monthly S&OP and global communication reviews.
- Marketing Specialist: shapes EU marketing strategy input, drives below-the-line brand adoption, and supports local market execution: events, sponsorship, training, tactical commercial initiatives, marketing assets creation in collaboration with the global comm’ team
- Digital Communications Team Lead: shapes and leads glocal communication strategy and deployment (paid social, email, co-branding), managing an Email Channel Specialist and a Paid Media Specialist. Lead the CRM transition to HubSpot.
- Market Intelligence & Project Specialist: owns market & competitive intelligence, builds scalable data and dashboard systems, runs primary research, and drives cross-functional marketing projects.
About you
- 15-year experience in marketing, with proven experience leading marketing strategy and activation across multiple European markets, ideally in a B2B environment.
- Genuine passion for design, sustainability and building brands that are born out of conviction.
- Profound business acumen with deep intellectual curiosity, willingness to travel in our markets to understand the industry, define the right initiatives and drive their adoption.
- Strong analytical mindset: comfortable turning customer, market and competitive data into clear priorities, sharp recommendations and compelling stories that drive action.
- People leadership and transversality: strong ability to coach and developing a team, and work transversally across departments to mobilize the organization around common objectives.
- Natural strategist and builder: equally credible setting EU-wide direction and rolling up your sleeves to make a local activation happen in a fast-pace, changing environment.
- A strong storytelling instinct, able to brief and challenge a global communication team to produce narratives and assets that resonate with both B2B accounts and B2B2C consumers locally.
- Digital fluency across paid social, email marketing, CRM / hyper-personalization, and ability to drive and manage digital and local marketing activation budgets.
- Fluent English; additional European languages are a strong plus.
About us
Founded in 2012, Stanley/Stella has become Europe’s leading brand for premium and sustainable blank apparel. Our mission is simple yet ambitious: to redefine how responsible fashion is made, distributed and experienced.
We combine contemporary design with uncompromising quality and a deeply embedded commitment to sustainability. Every choice, from the fabrics we select to the long-term partnerships we build, reflects our belief that doing better is not optional; it is essential.
At Stanley/Stella, excellence is not a slogan. It is our way of working. We operate with transparency, respect and an entrepreneurial spirit that empowers every team member to make an impact. Together we are shaping a more conscious and inspiring future for our industry and for everyone who wears our products.
Join a company that leads by example, grows with purpose and creates change that lasts.