Senior Sales Manager – Imprint Business (U.S. West Coast)

Permanent employee, Full-time · US

Your purpose at Stanley/Stella
This role is all about driving new business, building a strong pipeline, and securing high-value clients who are looking for innovative imprint and promotional product solutions. You’ll leverage your industry knowledge, sales expertise, and consultative approach to win new accounts, expand market share, and help position our company as the partner of choice.
Your role and impact
  • New Business Development
    • Prospect, identify, and secure new clients in the imprint and branded merchandise space.
    • Develop and execute a regional sales strategy to grow revenue across the West Coast.
    • Build and maintain a strong pipeline of qualified opportunities, with a focus on enterprise-level accounts.
  • Consultative Selling
    • Understand client needs and deliver tailored solutions across imprint, promotional products, and branded merchandise programs.
    • Present creative, value-driven proposals that align with client marketing and branding goals.
    • Negotiate and close high-value deals that drive both client success and company profitability.
  • Market Expansion & Strategy
    • Identify new market segments and growth opportunities within the region.
    • Represent the company at industry trade shows, client meetings, and networking events.
    • Stay on top of industry trends and competitor activity to sharpen our go-to-market approach.
  • Collaboration & Leadership
    • Partner with internal teams (creative, marketing, sourcing, operations, logistics) to ensure flawless execution.
    • Share insights and best practices with the wider sales team.
    • Contribute to the overall sales strategy and growth initiatives.
  • Performance & Accountability
    • Consistently meet or exceed sales quotas and performance targets.
    • Maintain accurate sales forecasts and reporting.
    • Deliver regular updates on pipeline health and market feedback to leadership.
About you
  • 7+ years of B2B sales experience, ideally in the imprint, promotional products, branded merchandise, or related industries.
  • A proven track record of hitting and exceeding sales targets.
  • Excellent presentation, negotiation, and closing skills.
  • Entrepreneurial mindset with the drive to build and grow new business.
  • Self-starter who thrives in a fast-paced, results-driven environment.
  • Willingness to travel throughout the West Coast as needed.
About us

Founded in 2012, Stanley/Stella has become Europe’s leading brand for premium and sustainable blank apparel. Our mission is simple yet ambitious: to redefine how responsible fashion is made, distributed and experienced.

We combine contemporary design with uncompromising quality and a deeply embedded commitment to sustainability. Every choice, from the fabrics we select to the long-term partnerships we build, reflects our belief that doing better is not optional; it is essential.

At Stanley/Stella, excellence is not a slogan. It is our way of working. We operate with transparency, respect and an entrepreneurial spirit that empowers every team member to make an impact. Together we are shaping a more conscious and inspiring future for our industry and for everyone who wears our products.

Join a company that leads by example, grows with purpose and creates change that lasts.

We are looking forward to hearing from you!
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