Mission
At Stanley/Stella you will witness a scale-up company who has the entrepreneurial mindset of a start-up. Experimenting and empowering people is key to achieve our challenging goals. Combine this with healthy financial results and the possibilities are unlimited. We live in a multicultural, high-energy environment where we encourage people to take the lead and step out of the ordinary. We don’t talk the talk. We walk the walk.
To do so, we rely on an entire eco-system where everyone is part of our journey. From suppliers and dealers to our own employees because choosing the right partners empowers innovation and ensures our premium standards & quality we strive for. Innovation run through our veins and is in every aspect of the actions we take. No compromises are made when it comes to our aim for excellence.
Because, we re-invent fashion for a better world…
Are you in for this entrepreneurial journey?
Main responsibilities
As a Senior marketing Manager US, you are responsible to help us launching STST for new market.
You will work closely together with a core team based in the US and in Europe. Your first responsibility is to successfully launch STST in the market, develop the right brand communication & activation plan for the US. In a second step, your role is to understand market needs and customers insights, product specifics and trends to build a strategic marketing plan to grow in the US market for the future. You will be based in brussels.
Mission and responsibilities:- Market research: broaden our market knowledge in the US from qualitative and quantitative point of view. Understand the competitive environment, needs of our segments, consumer behavior, perception in US of our values, etc.
- Clear recommendations and actions based on a strong understanding of consumer needs and the market environment, built on synthesis and interpretation of a full range of insight resources.
- Create a strong value proposition & positioning proposal based on the global guidelines- Glocal approach.
- Define the right messaging framework to win in the US, based on our Global brand direction.
- Develop a strategic marketing plan to grow in the US based on the company’s vision.
- Create a marketing budget to support the brand expansion.
- Define product strategy with support of the design team and US PM’s, define a clear pricing strategy and ensure product service availability in the market.
- Build a communication strategy on how to enter the market and generate buy in for our target audience.
- Help the digital team to set up the digital customer journey for the US consumer.
- Advice in building the local team.
About us
At Stanley/Stella you will witness a scale-up company who has the entrepreneurial mindset of a start-up. Experimenting and empowering people is key to achieve our challenging goals. Combine this with healthy financial results and the possibilities are unlimited. We live in a multicultural, high-energy environment where we encourage people to take the lead and step out of the ordinary. We don’t talk the talk. We walk the walk.
To do so, we rely on an entire eco-system where everyone is part of our journey. From suppliers and dealers to our own employees… because choosing the right partners empowers innovation and ensures our premium standards & quality we strive for. Innovation run through our veins and is in every aspect of the actions we take. No compromises are made when it comes to our aim for excellence.
Because, we re-invent fashion for a better world…
Are you in for this entrepreneurial journey?
You want to know more about Stanley Stella? Visit us here: careers | Stanley/Stella (stanleystella.com)
