Mission
As a Channel & Content Communication Manager within Stanley/Stella Marketing & Communication Department, you will take the lead of the Communication and Content team and be responsible for developing and implementing effective communication strategies to increase the brand awareness, promoting Stanley/Stella values and collection to the external world.
Working closely with various internal teams and different channels (such as digital channels (Print on Demand), agencies, resellers and decorators), you will support the brand globally and bring the right messaging at collection launches and commercial major events having customer focus and diversity in mind. You will have an omnichannel experience and understand how to portrait the messages with consistency on- and off line.
You will be responsible for designing, implementing, and executing strategies in the 360° communication plan, driving brand recognition, loyalty and advocacy.
Main responsibilities
- Team Leadership: Provide leadership, guidance, and mentorship to a team of Customer Experience Specialists, fostering a collaborative and innovative work environment, with a focus on their personal development.
- Communication Strategy and Plan: Develop comprehensive Global 360° Communication plans, defining and implementing the right messages for different target audiences in line with the company objectives.
- Compile insights and feedback to revisit the creative and production process, ensuring the execution of the assets is tailored to the right channel with the right content.
- Ensure strong collaboration with the production team and manage the briefing process across various communication channels (web, print, merchandising).
- Customer Experience: Utilize market insights to conceptualize and develop cutting-edge customer experience concepts tailored for implementation in our dealers' showrooms, aligning seamlessly with the latest innovative and digital trends.
- Performance Measurement: Track and analyze the effectiveness of communication efforts and tools, using metrics and analytics tools to make data-driven decisions and optimize future strategies.
- Support for Our Dealers' Network: Translate the communication strategy and key messages related to the collection into tangible customer experiences by crafting cohesive storytelling and creating engaging content and tools (booklets, collection plans, lookbooks, Merch Guides).
- Crisis Communication: Support communication efforts during challenging situations linked to collection launches and related communications.
- Relationship Building: Strive to create memorable experiences (including for showrooms) that foster long-term loyalty and advocacy with dealers.
- Ensuring Consistency and Quality: Maintain a high standard of service excellence and professionalism in all customer communications and interactions.
- Cross-Functional Collaboration: Provide training, guidance, and support to internal teams and Stanley/Stella dealers on effective communication about new collections and tools.
- CRM: Work with the CRM team to develop a strategic advocacy program where customer insights are understood. Guide the CRM team to develop and provide the right data analytics to develop campaigns according to the strategic vision (growth, lead generation, image building).
- Process Improvement: Identify opportunities to streamline and optimize customer communication processes, workflows, and systems. Propose and implement best practices to enhance efficiency, accuracy, and responsiveness in addressing customer inquiries and resolving issues.
You will also conduct regular field visits throughout Europe, working closely with Sales, Trade Marketing, Channels and Brand, and Marketing Communications team members.
About us
At Stanley/Stella you will witness a scale-up company who has the entrepreneurial mindset of a start-up. Experimenting and empowering people is key to achieve our challenging goals. Combine this with healthy financial results and the possibilities are unlimited. We live in a multicultural, high-energy environment where we encourage people to take the lead and step out of the ordinary. We don’t talk the talk. We walk the walk.
To do so, we rely on an entire eco-system where everyone is part of our journey. From suppliers and dealers to our own employees… because choosing the right partners empowers innovation and ensures our premium standards & quality we strive for. Innovation run through our veins and is in every aspect of the actions we take. No compromises are made when it comes to our aim for excellence.
Because, we re-invent fashion for a better world…
Are you in for this entrepreneurial journey?
You want to know more about Stanley Stella? Visit us here: careers | Stanley/Stella (stanleystella.com)
